How UTM tags are captured from landing pages and website pages¶
When a known contact visits a page, either a Mautic-built landing page or an external website page with the Mautic tracking script, Mautic registers a page hit on their profile as behavioral activity. If the URL they landed on contains UTM parameters, Mautic automatically extracts and stores them on the contact record. This enables segmentation and reporting based on which campaigns, channels, or sources drove that visit.
There is nothing to configure on the landing page or website page itself. The UTM parameters must already be present in the URL the contact clicks, meaning whoever creates the link that brings the contact to that page is responsible for including the UTM parameters in it. Mautic simply reads what's there.
Examples¶
https://yoursite.com/promo-page?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale_2026
https://your-mautic.com/page/landing-slug?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale_2026
Info
There is no action, no field, and no toggle to enable inside the page itself. If a colleague asks "where do I set up UTM tags on this landing page?", the answer is: you don't — you set them in the link that brings people there.