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Creating Dynamic Web Content slots

Mautic provides both Campaign-based and filter-based Dynamic Web Content. To create either type:

  1. Navigate to the Components > Dynamic Content section
  2. Click New to create a new slot

The following values are available:

  • Internal name - This is how the slot displays in your list of Dynamic Web Content slots. You should include information on what you’re personalizing - for example, country - and the content in the slot - for example, United States. If you’re creating a personalized slot for people in the United States, you can name the slot Country - United States. If you plan to have more than one personalized content slot for the same audience across your website, include the page title or other identifying information for the particular slot.

  • Content - Use the WYSIWYG editor to create the Dynamic Web Content slot. You may include images and videos. If you prefer HTML, click the Source icon in the toolbar to switch to the code view. Mautic’s Dynamic Web Content supports tokens in the same way as Landing Pages or Emails. To add a token, start typing with the { character and available tokens are displayed. These include:

    • Contact field: {contactfield=fieldalias}
    • Landing page link: {pagelink=ID#}
    • Asset link: {assetlink=ID#}
    • Form: {form=ID#}
    • Focus item: {focus=ID#}

Category - Assign a Category to help you organize your Dynamic Web Content items. See Categories for more information.

  • Language - the language of this Dynamic Web Content - can be helpful in multilingual marketing Campaigns and for reporting purposes
  • Is a translation of - If you’re creating a slot in a second language translation - for example to use on a multilingual website - select the original base language Dynamic Web Content item which you’re translating. The same slot displays the appropriate language based on the Campaign or filters set, but Mautic shows the translated content if a visitor is viewing the page in a different browser language.
  • Published - Whether the Dynamic Web Content item is available for use - published - or not available - unpublished
  • Is Campaign based - if set to Yes, Mautic pushes this Dynamic Web Content to Contacts through a Campaign. When set to No, you can specify filters for visitors to see the content.
  • Requested slot name - shown if using non-Campaign based Dynamic Web Content, this allows you to specify the slot name on your website in which the Contact sees the content.

Publish at (date/time) - This allows you to define the date and time at which this Dynamic Web Content item is available for displaying to Contacts

Unpublish at (date/time) - This allows you to define the date and time at which this Dynamic Web Content item ceases to be available for displaying to Contacts.

UTM tags - Mautic can append UTM tags to any links and Form submissions. See UTM tags for more information.

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