Text messages (SMS)¶
Mautic's SMS text messaging functionality allows marketers to engage contacts directly on their mobile devices with targeted, personalized communications.
Messages can be personalized using Mautic's contact field tokens, allowing you to address contacts by name or tailor the content based on their preferences or behaviors.
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Mautic can also handle incoming SMS replies, allowing you to manage opt-outs and track engagement.
Understanding the difference between template and segment SMS¶
Mautic offers two types of SMS messages: Template Messages and Segment Messages.
Template Messages are sent automatically by various Mautic actions, remain editable, and can be sent multiple times to the same Contact.
In contrast, Segment Messages are sent manually to specific Contact Segments, become locked after sending, and are delivered only once per Contact, similar to a mailing list.
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In practice, you would use Template Text Messages for automated, event-driven SMS touchpoints that may recur (like form fill confirmations). Segment Text Messages are better suited for one-time manual sends to a defined audience (like a promotional blast).
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SMS can be used as a channel in multi-channel Marketing Messages.